“We simply believe that all women should be seen and celebrated as they are"
- Brian Beitler Lane Bryant CMO
Lane Bryant has come together with designer Prabal Gurung. The 22pc collection was release today and can be bought in store or online. Lane Bryant has once again partner with another designer to give women of all sizes a high end collection but at an affordable price.
Prabal’s has been added to Lane Bryant list of collaborators like Christian Siriano, Lela Rose, Sophie Theallet and Isabel Toledo. Prabal's collection, with super model Ashely Graham, is made up of a collection of minimalistic jumpsuits, full skirts and form fitting dresses paired with feminine flora's and bold color blocking creating sexy yet stylish pieces.
Prabal’s said " I am grateful to the Lane Bryant team for giving us the opportunity to create beautiful clothes that celebrate women who inspire us. Our goal has always been to create a luxury brand with soul, and inclusion is inherent to this ideal.”
Lane Bryant's campaign has always asked for women to embrace their confidence, curves and be fearless. This collection is a celebration of women being unique and being themselves. Lane Bryant always push for women to be beautiful but to not confirm to what society say is beautiful. This collection says just that.
"The collaboration of Prabal Gurung and Lane Bryant exemplifies that celebration by praising the female form and redefining the traditional standard of beauty. The groundbreaking designs and innovative vision that have made Prabal such a massive success come to life in each piece within this collection. We are thrilled to share Prabal’s designs with the Lane Bryant customer.” said Brian Beitler, Lane Bryant CMO.
photos complement of Lane Bryant
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